Category Archives: Healthy Vending Machine Choices

New Food and Beverage Choices Fill Millennials’ Shopping Carts in New York City

Healthy Snacks and Beverages in New York City

Which food and beverage choices did you purchase the last time you needed something to eat and drink? Was it a green tea or maybe a breakfast smoothie? If so, you might be one of the many New York City residents who have recently posted online about your experience.

According to a recently released study by CBD Marketing, Millennials, or those between the ages of 18 and 35, have played a key role in changing “long-standing truths” within food and beverage categories. The research analyzed 10.8 million social media posts and other online content specific to food (8.6 million) and beverage (2.2 million) product groups. Frequently used hashtags for foods included #healthy, #organic, #naturalfood, and #healthyfood), while #greentea, #healthy, #coffee, and #tea were seen most frequently for beverages.

Even though Millennials are tech savvy and share their thoughts and buying habits frequently and openly, it would be a mistake to treat all Millennials as one group. Millennials consist of three overlapping subgroups whose differences can greatly impact their preferences. Some are college students or living at home, others are out of college and just entering the workforce, and others are buying homes and starting families.

And don’t forget to consider other New York City demographics when monitoring social media insights. For example, women created 62 percent of the content while men created only 38 percent. The study also found that “Millennial men and women use very different descriptors when talking online, so it’s important to use language that reflects your target audience.” The top terms used more frequently and often by women include love, amazing, good, best, favorite, enjoy, and delicious) while men used good, love, great, enjoy. Men also seemed to express negative options more frequently.

Healthy Snacks and Beverages in New York City

CBD Marketing’s Co-CEO Lori Colman said it best when she said that “businesses and brands that mine this treasure trove of online data will be the ones that market their products successfully.” In order to learn about your New York City employees’ food and beverage preferences for the office break room consider the following criteria.

Food Preferences
  • Like healthy, natural foods; support alternative food distribution via meal delivery and meal services
  • Buy from environmentally conscious manufacturers and purveyors; want transparency
  • Gravitate to cultural flavors and foods like Scandinavian and Indian
Beverage Preferences
  • Looking for green tea, kombucha and even traditional hot lemon teas
  • Want flavored, sparkling and plain water, “better-for-you” drinks promoting energy, immunity, digestive health
  • Enjoy plant-based milks, and cold brew

How many of these healthy food and beverage choices are available for your employees in the New York City office break room? If you’d like to add more options or bring some variety to your current vending machine offerings, Healthy Vending can help. Contact us at 917.572.3671 to get started.

Healthy Vending Machine Options in New York City Can Boost Productivity

Healthy Vending Machine Choices in New York City

Corporate wellness programs including those that offer healthy vending machine options can have a positive impact on both an employee’s health and on the company’s productivity, but only if the wellness program is implemented carefully.

A recent study by researchers at the University of California, Riverside, UCLA, and Washington University in St. Louis found that wellness program participation “improved average worker productivity by over 4 percent” which is roughly equivalent “to adding one additional day of productive work per month for each employee” (Gubler, Larkin, & Pierce,2017, p. 2). Taken one step further, researchers determined that by using diet and exercise, sick and healthy employees increased their productivity by 10 percent.  

There are, however, several important caveats to consider.

  • Participation must be voluntary. Researchers found that when participation was required or strongly suggested through social or financial pressure, the participants reacted negatively. Participants perceived the company to be overstepping its bounds and interfering in their health and lifestyle choices.
  • Participants must believe in the program’s merits and safety. Highlighting the differences between the reality of the program versus its perceptions will help employees trust that their health data will remain private and will not be used for employment-related purposes.
  • Long-term productivity gains are unlikely to be sustainable through single or short-term interventions. Employers must consider multiple or long-term wellness support for employees if increased productivity is to be sustainable.

Wellness programs or interventions can occur in many different forms from fitness activities to healthy food choices in the office break room vending machine. The best choices for your specific organization will likely vary from the organization next door. Ask your New York City employees for their opinions and preferences. To start the conversation, consider a few of the following options.

Healthy Vending Machine Choices in New York City
Fitness
  • encourage public transportation, walking or biking—arrange for bike racks and provide “bike to work” promotional materials
  • encourage stairwell use by strategically placing posters with information about the physical benefits of using stairs
  • offer corporate discounts for health club memberships or offer an on-site fitness facility
  • coordinate and market running and walking groups and other monthly and weekly fitness challenges
Corporate Culture
  • Turn sit-down meetings into walking meetings
  • bring in items that will encourage folks to take a break and rejuvenate such as scooters, game rooms, footballs, and hula hoops
  • incorporate plants and other greenery around the office
  • offer a quiet spot to take a nap
Food Choices
  • offer healthy snack and beverage vending machine choices in the office break room— don’t forget to include non-dairy milk options for those who are vegan or are dairy intolerant
  • offer free or reduced cost refreshments for employees—it’s a great morale booster
  • throw a monthly healthy potluck
  • coordinate with a community supported agriculture (CSA) for local fruit and vegetable deliveries to the office  and/or find local farmers markets

Whether you are looking to offer free or subsidized snack and beverage choices or add a new vending machine to your office break room, Healthy Vending can help. We offer a wide variety of products and services that can help boost your employees’ wellness and productivity. Call us at 917.572.3671 for more information.  

Reference:

Gubler, T., Larkin, I., and Pierce, L. (June 28, 2017). Doing Well by Making Well: The Impact of Corporate Wellness Programs on Employee Productivity. Forthcoming, Management Science. DOI: http://dx.doi.org/10.2139/ssrn.2811785