Are you emotionally engaged…with your food? Recent research by the Center for Food Integrity and the Harvard Business Review suggest you are.
In the December 15, 2015 issue of Food Business News, Keith Nunes writes an editorial that draws on the research of both of the above organizations. In his article titled, “The Role of ‘Emotional Engagement’ in Food Marketing” Nunes shares that consumers:
1. Want to be able to engage with a brand (think website Q/A, Twitter and Instagram)
2. Are seeking products that make them feel good about themselves and their decisions
3. Connect emotionally with brands when they resonate with their deepest emotional drives, including the desire to feel secure, to stand out from the crowd or be the person they want to be
4. View what they eat as more than substance
How Does This Affect Your Vending and/or Food and Beverage Program?
As more research becomes available on emotional engagement with food and as consumers continue to become more educated on how the food they eat is produced and where it is grown expect to see your favorite snacks with new labels and in some cases new recipes (think no artificial flavors or colors, gluten free, organic, etc.)
And if it is true that snacks and more than snacks, that snacks are now a way to define ourselves; ask yourself not only what does your personal snacking say about you and your priorities, but what does the food you offer your New York City employees say about your company and your company’s priorities.
In other words, if you are what you eat, what do you want to be? Do you want your New York City company to prioritize cost, health, choice? Do you want to be known for quality, for offering the best, for being the best, for being on top of trends?
If yes to any of the above we invite you to call us and speak to one of our team members about creating a snack and beverage program that defines you the way you want to be defined. Call Healthy Vending New York today at 917.572.3671 for a free no-obligation consultation of your break room needs.
Recognizing that the health of our nation’s military personnel is important to national security, military officials think it’s time for a health upgrade in the vending machines that service men and women patronize while on duty. The military has long served as a role model for health and wellness for society at large, so the renewed interest in healthy vending marks a positive development.
Healthy Vending NY applauds the military’s efforts to improve the health of our service men and women. We stand ready to assist the military in these efforts.
There are several initiatives the military is exploring to improve healthy options in military locations.
Captain Kimberly Elenberg, director of the U.S. Public Health Service’s medical readiness and training program, said she wants to see healthier choices available, both in vending machines and in foodservice operations on military bases. The average soldier only eats one serving of fruit or vegetables every three to six weeks, Elenberg said.
Twenty two percent of the service members and their families are obese. This number sounds okay when you consider 34 percent of the overall U.S. population is obese, but there’ still work to be done.
Elenberg, speaking at the annual U.S. Army conference, said her program is reconsidering its contracting practices for onsite vending and foodservice, according to military.com.
The move to improve nutritious options on military bases is also part of the U.S. Defense Department’s Healthy Base Initiative. This is a study to examine the habits and health of service members and their families at 14 military bases worldwide. The study measures service personnel’s access to healthy food.
In addition to improving the healthy options in vending machines, military officials want to make immediate changes to meal options on bases, such as asking restaurants to display calorie counts on menus.
As important as all these initiatives are to the wellbeing of service personnel, the vending and foodservice operations on military bases need to be provided in a financially sustainable manner. The military needs sustainable services that align with its health priorities. Professional vending and foodservice companies provide these services.
For more information about healthy snack and beverage options at your New York City workplace, school or military base, contact your vending partner, Healthy Vending NY at 917.572.3671 to discuss your customized break room needs.
New York businesses that are serious about keeping their employees happy at work have more options today than ever before. Providing food and refreshments at work remains one of the most important benefits New York employers can provide their workers. Employers should, however, consider all possible ways to keep workers happy on the job.
Over the last two years, employers have focused more on workplace amenities, reports The Wall Street Journal. Many New York workplaces are offering free snacks and drinks and some are going far beyond that with places employees can relax and recharge. Such amenities keep employees happy and they keep top-performers from changing jobs.
As companies try to put themselves on a path to faster growth, some are mimicking the workplace practices—and lavish perks—at technology behemoths like Google Inc. and Facebook Inc.
In industries as varied as insurance, electrical contracting and auto loans, managers are spending on office upgrades and amenities like free food and comped vacations, claiming that such trappings elevate jobs in even the more unglamorous industries. This helps to recruit employees and to convince high performers to stay.
John Bremen, a managing director with human-resources consulting firm Towers Watson, has seen squash courts and lap pools at some companies, and at one bank, rest areas for employees complete with sofas and soothing music—something that wouldn’t have occurred a decade ago.
Alterra Chief Executive David Royce says the writings of Zappos.com Inc. CEO Tony Hsieh prompted his focus on employee happiness, which Hsieh claims breeds corporate success. Royce spent hours scrolling through photos of tech-company offices online, concluding “it’s not fair that they have all the fun.”
Royce says he now invests more than 10% of Alterra’s profit in food, events and amenities each year, and claims it is paying off. Employees hailing from competing pest-control companies increase their sales by 70% in their first full year at Alterra, and 96% stay at the company for at least a full year.
Tech giants have long used recreational workspaces and generous perks to impress recruits and set themselves apart from typical corporate offices. Workplace designers like Primo Orpilla, whose design firm Studio O+A has created offices for Uber Technologies Inc. and Yelp Inc., say they are hearing from finance and contracting firms looking for similarly eye-catching amenities—even as some Silicon Valley companies play down some of the wackier touches.
Scott Lesizza, a founding principal of WorkWell Partners, which sells office furnishings, says about half the clients he meets cite Google as a model for their workplaces.
The New York office culture is changing, slowly but surely. The economy, the need for a work/life balance, rising costs and stretched budgets all influence the culture of an office. Where some companies will offer employees many perks, others will offer few and try to compensate in other ways.
Healthy Vending is experiencing this metamorphosis in New York. Healthy Vending can meet the future needs with trendier offerings and ways to help locations offer affordable, yet quality perks.
For more information about healthy snack and beverage options available to the vending industry, contact your New York City vending partner, Healthy Vending, at 917-572-3671 to discuss your customized break room solution.